Attributes are the specific differentiators of products. So if you have a product variation of “Colors,” then you would list the specific colors as attributes under that variation (e.g. blue, red, black, green, etc.).


  • Click “Catalog”
  • Click “Variations & Attributes” from the drop-down
  • Click the edit icon (in orange, on the far right of the bar) for the variation you wish to add an attribute to
  • Type the name of the attribute into the field next to “Add new attribute”
  • Click the “+” button to add the attribute to the variation
  • Click “Save”


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